Ninki Shuzo's Challenge
What will happen to the sake industry in the future?
Peopele are drinking less alcohol, and the consumption of sake is down 40 percent from what it was 30 years ago.
What kind of sake brewery do we need to be so that we can continue to exist and brew sake for the next 100 years?
Sake brewing has historically changed with the times. When therewere rice shortages just after the war, sake yields were tripled with alcohol-adding methods, when demand rose, technical developments helped make less expensive sake, and these days sake that is both safe and produced inenvironmental friendly ways is important.
What will be requered of sake breweries over the next 10 or 20 years? We at Ninki Shuzo have gone to great extremes to answer that question.
We will only make sake by hand.
The advances of efficiency in producing sake in a plant has made it start to become an industrial product, and some say it has lost some of its value . Culture was never meant tobe mechanized.
We will only make ginjo-shu
We will of course make junmai (at our brewery, that means junmai ginjo), but we will not make futsuu-shu, or regular table sake. In the cooking world, the flabors made from stock that has been slowly and painstakingly prepared is different from that made using chemical seasonings. In a similar vein we will only make sake with rice milled to at least 60% and fermented slowly at cold temperarures.
Previously we had strove to make our futsu-shu using ginjo methods, but the time has come that even the styles of sake from the old days must be made ushing ginjo methods.
We insist on ushing traditional methods and tools.
To make real, proper sake, no effort can be spared. We take are time and do not cut corners. We use wooden tools,a traditional Japanese steaming cauldron, trays for koji-kaking, and respect the traditional craftsmanship of the tools by not using more efficient versions.
Quality control at all storage bottle.
Light, temperature, air, degradation of sake is the cause.
Storage of Sake By bottled, to prevent oxidation because it is not exposed to air, it is ossible to suppress the degradation compared to the storage tank.
※ There is the storage tank only part.
We strive to make Tohoku shochu.
Compared to sake's history of 2000 years, shochu has been around about 600 years. Only recently has "honkaku shochu" (shochu that is singly distilled and from only one raw material) come to be drunk in the Tohoku region. But the demand for shocu has increased for health-related reasons, and the sake-brewing season has shortened due to environmental changes. So Ninki Shuzo has begun to produce shochu from early summer to the fall. We focus on the quality of the ingredients, which include potato, barley, rice and buckwheat, and make clean and refined shochu that aptly represents Tohoku, abd that is to be specifically enjoyed on the rocks.
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